About
Purchase decisions are individually driven. There are more than 20 different reasons that drive people to make a particular choice when shopping for products. The big question is; which (subconscious) reasons prevail? In order to maximize online revenue, you'll need to understand individual behaviour, preferences & buying reasons and use them to personalize the way a product is presented. Our technology helps (enterprise) retailers monitor online shopper behaviour and influence purchase behaviour in real-time. Through machine learning we decipher behaviour patterns from real-time shopper data. We're able to determine a shoppers' buying motivation, before they do. We believe true relevance is achieved through completely personalized online shopping experience.